Brandon L. Martin

UX Leader &
Creative Problem Solver

Strategic thinker. Systems builder. Relentless simplifier.

With 20+ years in UX, I help teams turn complexity into clarity—through research, design, and strategic thinking. Whether leading product teams, creating scalable systems, or sharing insights on YouTube, I bring a maker’s mindset and a strategist’s lens to every challenge.

Featured Work

A selection of projects that showcase strategic thinking, user-centered design, and measurable impact.

  • SP UI Design System

    SP UI Design System

    Creating a theme-driven design system for seamless integration across multiple product lines, enhancing consistency and user experience.
  • Self-Guided Client Implementation

    Self-Guided Client Implementation

    Developed a 0-1 client self-implementation process that saved 2,000 man-hours per project and generated an additional $3 million within a few months.
  • Implementation Tool Consolidation

    Implementation Tool Consolidation

    Developing a vision and strategy to enhance the role and efficiency of Implementation Consultants, improving their overall work experience and effectiveness.
  • Employee Document Management

    Employee Document Management

    Launching a 0-1 cloud-based document repository for employee document storage and management, generating $6 million in ARR within the first 8 months.

Trusted by Leading Brands — Built for Real Impact

I’ve led UX strategy and design at ADP, Home Depot, Carbon Black, and startups alike — driving adoption, streamlining complex systems, and mentoring high-performing teams.

  • Helped generate $10M+ in ARR post-launch through user-centered design
  • Created scalable design systems in Figma and improved WCAG compliance
  • Delivered experiences used by millions of users across SaaS, e-comm, and enterprise
  • Content creator behind The UX Pragmatist – demystifying UX strategy for designers and teams

I believe in designing for outcomes, scaling with systems, and helping teams do their best work.

Maker & Mentor

I explore design leadership and creative problem-solving through two passion-driven content channels. Whether I’m unpacking UX challenges or prototyping a haunted animatronic, I believe in sharing knowledge, learning in public, and having fun with the process.

UX Pragmatist

Design leadership, systems thinking,
and real-world UX

Where I share insights, frameworks, and hard-earned lessons from 20+ years in UX—designed for emerging leaders and senior designers alike.

Maker’s Haunt

Halloween props, 3D printing,
and storytelling

My creative sandbox—where woodworking, fabrication, and storytelling meet. I document builds, share techniques, and explore the magic of making things real.