My goal is to make the world a better place, one experience at a time. OK, let’s be real, rarely does anyone in UX work on one thing at a time, but we can all dream, right?

My passions are crafting processes to drive efficiency and experience strategy. I’m a systems thinker, so I thrive on understanding complex processes or concepts then creating artifacts to make them simple and more easily communicated to others to ensure we’re all working toward the same vision or North Star if you will. I believe the key to being a successful leader in UX is by leading with trust, collaboration, and respect while delivering experience excellence to users who drive the bottom line.

Outside of work, I enjoy 3D printing, photography, video games, Disney, or scheming about the next build for our Halloween yard display. My wife and I are pretty big into Halloween so each year we pick one of the 3-4 different themes we have, and build new features for the given theme. Then, the night of Halloween we have lighting effects, fog machines, and a custom soundtrack to really make sure our victims visitors are getting the most out of their Halloween experience. There are some highlights over the years; if you’re a Halloween fan, let me know and I’m happy to talk Halloween anytime!